Kohls discounts

Kohl’s seems to be a pretty successful store, even within the economic times we are in right now. They have always been value-oriented, but in recent years more so then ever. Due to the eroding market/ economic issues, Kohl’s great values cater to the very price conscious customers. This issue caused Kohl’s to make many adjustments within their company, hoping to keep their sales and remain a competitive rival within all department stores. One of Kohl’s positive moves included carrying many exclusive merchandise labels within their store only. Their weekly ad magazine as well as their marketing in the store state “Only at Kohl’s” next to all their exclusive labels. Croft & Barrow, APT.9, daisy fuentes, and Abbey Dawn (created by Avril Lavigne) are a few of those labels. They have made other great exclusive label moves by teaming up with Vera Wang, creating the Simply Vera line, and the well-known company ELLE, making the complementing ELLE line. Kohl’s is known for their ever-running sales, and as the ads show their full price merchandise they put on sale for sometimes 60% off temporarily. The downfall to the constant large discounts and sales creates the consumers constantly expecting a large sale. When a great discount is not available one week, they may pass up shopping for the day, knowing very well next week a better deal will be available again. One weekly ad I recently saw was, for every $50 spent, $10 in Kohl’s cash would be rewarded to you for a future purchase. My favorite line within the entire magazine is “It’s like getting paid to shop.”