I am addicted to “Shop It To Me.” It is a great example of a company that has created a wonderful Internet website that really caters to their customers. It allows the everyday-shopaholic to create their very own shopping profile, down to very finite details. It claims to take away, ones endless hours spent looking for a great deal and not being able to find their size in their favorite designers! It is user-friendly, with no sign-up fee, and incredibly easy to use once becoming a member. Its database allows you to check boxes next to multiple categories, to cater very specifically to your style needs. The categories include, asking who your favorite designers are, what style of apparel you like, including shoes and accessories as well, and the sizes in which you wear.
This database then conducts a daily search for each of its members and emails them with great discounts and offerings, according to the options you’ve selected to be informed on. Another option asked when signing up, includes how often you’d like to receive their emails; daily, weekly, or semi-weekly. They offer a small group of top- retailer brands, which they believe are top-quality. They also ask their members to email them with any feedback, including new retailers they would like to see added to their “Shop It To Me” sale alert emails. To encourage word-of-mouth, and growth of their company, it offers $10 gift cards from multiple retailers, that you can receive once you have 10 friends join their database. This is a great example of a very thorough database that has connected very specifically to a shoppers needs incredibly successfully.
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